While AI translations have made strides, there are factors that make human translators irreplaceable. Machine translation is great for straightforward […]

Machine translation learns from vast datasets that inevitably reflect societal biases, and these biases become part of their output unless

Good content thrives on personality, persuasion, and a narrative. Copywriters have a box of tricks at their disposal to tick

The 3 most common types of machine translation are rule-based, statistical, and neural machine translation. Rule-based machines translation relies on

Unlike mathematics or chemistry, translation is not a science. When it comes to evaluating the quality of a translation, there

Understanding your audience is essential as there are cultural gaps from one country to the next. When it comes to

For the more subjective types of translation services, cultural appropriateness becomes absolutely critical. The fundamental tenets of a nuanced translation

What makes a great translation? Obviously, opinions differ from country to country, with cultural factors coming into play. However, there

Every client wants a good translation of their content; only a few know what are the top qualities of a good translation.

When translating between languages and cultures as different as Chinese and English, the problem is the inadequacy of the target